The best AI, all in one place.
Poe is a diverse bot ecosystem making AI more accessible to everyone.
Our new, multi-layered brand expression
- Stacking chat bubbles representing Poe’s diverse bot ecosystem
- Official bots: Poe offers an interface to over 50 LLMs from leading model providers like OpenAI, Anthropic, and Google, as well as open-source models like Llama. Each of the models are curated and vetted by our team.
- User-created bots: Poe empowers both technical and non-technical creators to build their own bots using prompts hosted on the platform or hosted elsewhere through an API. These bots cater to various tasks and needs, enriching the ecosystem.
- Multi-colored palette symbolizing Poe’s multi-modal expansion
- Beyond Text: As Poe expands to new modalities like image, video, and audio, the vibrant colors represent the platform’s growing versatility.
- Multi-modal interactions: The product facilitates seamless multi-bot interactions, bridging different modalities, allowing users to engage through a mix of input and output types. Users can interact with multiple bots within the same conversation, through in-chat recommendations and @mentions, choosing the best bot that suits their evolving needs.
Brand in motion and playful in-product interaction tests:
Outro tests:
Final brand identity in motion:
Poe marketing website design and execution: poe.com/about
VI guideline:
If you are interested in reading more about the rationale behind this design, the guiding principles, and the process behind the scenes, please go check out the blog post here: https://quoradesign.quora.com/Poe-rebrand.